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Researching
For companies wishing to reassess their positioning, adapt their marketing mix or develop new products or services. Especially for matters that touch the heart of the business, in case of key decisions on strategy, whenever you need to trust your information and need insightful results. Reference case: De Staatsloterij (The State Lottery). Brainstorming For companies favouring knowledge exchange because they believe that systematic thinking processes and communication generate novel and useful ideas and solutions. Especially suited when people realize that good ideas, fitting the company's strategy and brand, are not so easy to generate after all, or when they need a real good, short term solution to an imminent problem. Reference case: Ahold. Strateging For companies wishing to communicate in consistent ways, in order to anchor their brand in the minds of their internal and external audiences. We prefer establishing or updating identity, strengths and unique characteristics of a company, city, or product range. Especially in difficult projects, when several parties cooperate (eg: city marketing, between city council and local businesses) or when the topic is surrounded with doubts (eg: veal). Reference case: City Marketing Westland. | Result Oriented We like to keep an eye on the implementation of the strategy defined, because that’s what makes it succesful, or not.
Therefore, we usually develop an action plan, tightly linked to the strategic plan.
Therefore, we sometimes get employed as interim managers.
Therefore, we like to work on (the creation of) means of communication. |