Our organisation

White Tree is a flexible organization. Our core business is not so easy to define as we often work on intersections. The area between marketing and communication, between research and idea generation, between action plans and implementation. We are mostly involved in difficult or sensitive projects, when the standardised approach is not working. Or when a new team has yet to determine what the common starting point is. Our experience, knowledge and commitment will get you and your team to your destination faster.
  
White Tree was founded by Corrinne Goenee. She has been self-employed since 1996 in marketing, innovation and communication, as a strategic builder and creative marketer.

She is currently being assisted by Natasja van der Lely, MarCom specialist. Further on, she works with various partners, on a project basis. Favourite colleagues:
 
Abel Derks: grafisch ontwerp
Eelco Anneveldt: online strateeg en copywriter
Dirk Huckriede: management consultant en fotograaf
 
We collaborate with these partners on a project-by-project basis, allowing us to collaborate with the best party in his or her field, delivering top-notch results and at the same time being in a position to learn from one another so that we can all continue to develop.
Our ‘dancers’ combine agility with targeted action. They have the ability to maintain overview of the situation and to make swift decisions without losing pace. Would you like to learn more about capoeira, the Brazilian martial arts-dance hybrid? Visit Capoeirascience.