Intuitive

There is no magic formula for success, so an open-minded investigator�s nose takes priority over standardised models.

We are fascinated by the intuitive, unconsciously present knowledge that people have available to them. The challenge is to render this implicit knowledge explicit and to apply it in order to attain a robust (or more robust) competitive position and growth.

We make the implicit knowledge of professionals explicit using provocative questions and creative thinking techniques.
We make the implicit knowledge of the public and consumers explicit using creative-intuitive techniques.�With the aid of nextexpertizer,�a new research method, you even receive quantified consumer insights.

We encourage imagination and sensitivity, required to identify market needs and translate them into concepts that will work in the market place, with your particular target group.

At the same time we make sure that people maintain the balance between ratio and intuition; that they keep the big picture in mind, even when they focus on the details. The game of�chess�is not just about moving a single�piece�on the�board. It is the development of position of strength on the board by the combined placement of all the pieces.