nextexpertizer®Your (potential) customers don't make decisions based on a single criteria. There are many aspects which influence their choice and these aspects are interconnected.
Nextexpertizer provides the overview of all decision making criteria and shows you which ones really count, based on 100 or more in-depth interviews and an ingenious set of exclusive software. The results are extremely meaningful and trustworthy. You will discover the framework of hard and soft criteria of each individual ánd the underlying values of the total group. You will also be alerted to groups of respondents who share certain preferences and allergies.
Nextexpertizer allows you to really understand what matters in your market and how to successfully differentiate yourself from your competition.
Fertile and reliable, for fundamental decisions and effective action
Nextexpertizer combines the advantages of qualitative research with those of quantitative research, making ‘soft’ factors ‘hard’. The methodology maps out subconscious, intuitive and emotional factors, per individual and per city, country or even per continent, based on 100 or more face-to-face interviews lasting about an hour and a half.
Uncovering hidden, emotional value judgements
People don’t necessarily do what they say. The more emotional or complex the theme, the more difficult it is to obtain a relevant response from the consumer. It might well be possible to investigate instinctive issues such as brand perception or complex themes like ‘the environment’ and ‘sustainability’ qualitatively, but the question is whether the answers have not been overly directed, are too personal and/or subjective, and whether the results obtained can then be generalised for a larger group of people.
Understanding what really matters
For such intuitive questions there is a new research methodology available that does provide trustworthy responses. Because consumers might respond irrationally and unconsciously to products and brands, but that is certainly not random. There is always a perceptual structure at its root, even if it is not immediately obvious. With nextexpertizer the true story in all its complexity is brought to the surface. Nextexpertizer therefore provides insightful and reliable results for every theme imaginable. Opportunities for brand (re)positioning and/or product innovation become clearly evident in no time.
The methodology has been applied by Bayer, Masterfoods, Otto Group, Metro Group, Tchibo, MediaMarkt, Porsche, Deutsche Telekom and many other companies and organisations.
White Tree BV is nextpractice’s partner in the Netherlands.
 | Case studies  -----------------------------
----------------------------
-----------------------------
|