SparkSometimes it is difficult to ‘see’ the ideas right in front of your nose. This is the root cause of a lack of clarity and a great deal of trial and error during development processes, with the wheel being reinvented time and again.
Using product launches from the past (in one’s own product categories or in other segments) as a source of inspiration and as a mirror makes it possible to properly assess abstract ideas and concepts and make them concrete, before progressing to actual product development.
The real-world examples capture the imagination and draw out instinctive, implicit and intuitive knowledge. They therefore inspire novel concepts that are ‘just right’ and an optimal fit for the business activities and brand perception. SPARK is an integrated approach. We address the various aspects of the execution so that all the components are seamlessly integrated and mutually reinforce one another and thus generate synergy, ranging from product features to packaging, claims, promotion, distribution channels and much more besides. The methodology establishes a shared language among various disciplines and across different geographical regions, which leads to shared insights. Then the vision or strategy can be more precisely defined and is no longer an abstract, freely interpretable amalgam but acquires a clearly defined fleshing out. This approach leads to precise, unambiguous briefings and a marked acceleration in each and every development process. | Case studies ---------------------------
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