Innovation for studentsWhite Tree experts have been active as guest lecturers at Wageningen University and Research Centre (WUR) since 1999. The objective is to acquaint students with creativity as it is currently applied in the business world. Carried out in the form of a real-life case study, this demonstrates the process of product development as it occurs in practice. The students are able to actively apply the knowledge gained from their training and make associations between the different theories. The main areas tackled include: Where to start the development of a new product? How to deal with the strategic guidelines and the briefings received? How to find inspiration? How to bring the concept and the physical product together? How to achieve results as a team?
Professor’s feedback: It is always a pleasure to attend this workshop. You are able to tell us something different every year, and it is always interesting!
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