From innovation strategy to projectCampina Holland Cheese produces and markets cheese. Following a series of positive experiences with White Tree in NPD brainstorming sessions, Campina requested support from us to define their future strategy. Besides looking for robust ideas, they also wanted a clear and consistent strategy to underpin those new ideas in order to ensure continuity and direction in their innovation projects.
Participants’ feedback: We not only discussed the ins and outs of this project, the discussions address also our organisation and our company culture! You have helped us to think about things beyond our day-to-day occupations.
Project leader’s feedback: It has been a good collaboration. Even better than on previous occasions, which I was already enthusiastic about. White Tree was very determined and kept us going. On top of that the result is good. I am very pleased with the plan we have crafted.
| Website  |